Choosing a domain name is akin to choosing a name for your company. It is a vital process so don’t underestimate it one bit. Like your company name is your identity to the world, the domain name is your identity to the entire Internet. So, the trick is to not only find a name which goes with your company. The domain name should also be simple to identify and find. Here’s how you can go about selecting:
1. Make it easy to type
The easier the domain name is to type and spell, the more accessible it becomes to visitors. Think of how easy it is to type “google.com” as opposed to “thisisarealbigdomainnamebutididnthaveachoice.com” Another important point is, the domain name shouldn’t have any slang or SMS language in it; nor should it contain words with multiple spellings. The longer you make it, the greater chance of visitors actually making a mistake while typing it.
2. Keyword oriented domain name
Try and have a business related keyword in your domain name. For example, if your business is related to installing security devices in house, the your domain name could be something like www.homesecurity.com or www.fixalarms.com and so on. It should give customers an idea of what your business is about.
Try and think like a customer looking for a certain service on the Internet. What keywords would they use to search? Now, try and use one of those relevant keywords in your domain name. With this, your rank in the results pages will go higher and this will improve your chances of getting more traffic and hence more business.
3. Use regional targets
Your domain name also depends on who you are targeting. Is your business or service a local one? This means that your target traffic will be people from a certain city or area. If so, then you should also include the name of the region in your URL. For example, it could be www.arizonahomesecurity.com
4. Don’t use numericals or dashes
This is more to do with the perceived hearing. When you say your domain name to someone, they might think that the numeric is actually a word. For example, if it is a1homesecurity.com, then they might think it is aonehomesecurity.com
Hyphens can be forgotten or misplaced somewhere else in the URL. Don’t use these unless it is absolutely compulsory.
5. Try to stand out
Out of the millions and millions of domain names on the web, it is quite the task to be remembered. Try and get a unique and catchy one so that people can remember it easily. It has to be memorable. Once you have thought of something, run it by friends and family to see whether they think the same or not.
6. Do your homework
Before you register and start using your domain name of choice, make absolutely sure that it is not already in use. In case it happens to be trademarked or copyrighted by someone else, you could land yourself into a legal mess. It could end up costing you a lot of money and of course the name as well.
7. Choose a suitable extension
Extension refers to the suffixes in web addresses. The most common one is .com. others are .net, .org, etc. Different suffixes have different uses. For example, .net is used for technical or internet related websites.
The extension .org is used for non-profit organisations while .biz is for commercial websites.
Whatever domain name you choose, make sure you act fast. Or someone else might just have the same bright idea and register it before you do!